Cinnamon Toast Crunch

3D Rendering

Packaging Design

Poster Design

Composition

Objective

Select a cereal brand and deconstruct the elements on the box. Create and re-conceptualize a new composition with existing elements and newly created visual elements.

The original Cinnamon Toast Crunch package elements were deconstructed and re-conceptualized into new compositions and a 3D package. It was conceptualized through the use of images, lines, patterns, abstract shapes, and text to create a new, modern, and experimental design. Composition, alignment, color, typographic treatment, and hierarchy were used to visually communicate the reconceptualization. The shape of the package mimics the cinnamon toast crunch in a fun and unique geometric form.